Thursday, April 12, 2012

Sony to up its game, confirms job cuts

SonySony CEO and former PlayStation man Kaz Hirai has revealed plans to lead the company out of its recently financial issues and back into profitability, highlighting gaming as a key component.
A company press release revealed the current plan of action, VG247 reports.
“Sony is positioning digital imaging, game and mobile as the three main focus areas of its electronics business and plans to concentrate investment and technology development resources in these areas,” it read.
“By growing these three businesses, Sony aims to generate approximately 70% of total sales and 85% of operating income for the entire electronics business from these categories by FY14.”
PS3, PSN and PS Vita were said to be pivotal to this plan.
“The Company also aims to increase sales by enriching its catalog of downloadable game titles and subscription services available through the PSN platform, and also by expanding the lineup of PlayStation Suite compatible devices and content.
“Sony will target game business sales of one trillion yen and operating income margin of 8% by FY14.”
Sadly though, this restructuring will result in roughly 10,000 job cuts this year as rumored.
What the future holds for a more game-focused Sony we don’t know but hopefully it bodes well for the PS4/Orbis.